Feed Attributes

The feed must include the following attributes:

Field	Required	Description
Parent Product ID	Mandatory	Unique ID for the product; all variants under it share this ID
Variant ID	Mandatory	Unique ID for the variant under a product
Style ID	Mandatory	Unique ID for all size options under a single color of a product
Name	Mandatory	Title of the variant displayed on the website
Description	Mandatory	Description of the variant (within ~30 words if possible)
Original Price	Mandatory	Original price of the variant
Selling Price	Mandatory	Current selling price of the variant
Discount	Mandatory	Final discount on the variant
Price Currency	Mandatory	Currency of the price (e.g., USD, INR)
Category	Mandatory	Full category path — values must match Shopify Taxonomy exactly
Product Type	Mandatory	Similar to Category, but defined by the brand/retailer
Deep Link URL	Mandatory	Opens the product detail page with the correct variant pre-selected; purchases from the session must be accurately attributed (affiliate links need tracking parameters)
Link URL	Mandatory	Product URL that opens the product page with the current variant selected
Image URL	Mandatory	Main variant image — model facing front, product clearly visible, no watermarks or promo text. JPEG/JPG/PNG/WEBP, 9:16 aspect, min 720 × 1280 px
Retailer Domain	Mandatory	Domain of the retailer (e.g., www.walmart.com)
Alternate Image URLs	Mandatory	All other images of the variant, pipe-separated
Is On Sale	Mandatory	true if the variant is on sale and Sale Price is present, else false
Is In Stock	Mandatory	true if the variant is in stock, else false
Inventory Quantity	Optional	Number of units available for the variant
Low Stock Flag	Optional	true if variant stock is low
Brand	Mandatory	Brand of the product (e.g., H&M, Zara)
Size	Mandatory	Size of the variant (S, M, L, XL…)
Color	Mandatory	Color of the variant
Gender	Mandatory	Male, Female, or Unisex
Age Group	Mandatory	Baby, kids, adults, etc.
Global Unique Identifier	Optional	Globally consistent ID to match identical products across retailers — GTIN (UPC/EAN/ISBN/GTIN-14), MPN, or another stable manufacturer-level ID. Send as a key–value pair, e.g. {"GTIN": "0123456789012"}
Material	Mandatory	Material of the product (fabric or other relevant details)
Care Instructions	Optional	Care and washing/ironing instructions
Detailed product attributes	Optional	Fit / Pattern / Length or other attributes, as pipe-separated key:value pairs
Return Policy	Mandatory	Return policy set by the retailer
Shipping Cost	Mandatory	Shipping cost for the variant; give a range if it depends on zip code
Delivery Time	Mandatory	Approximate delivery time for the product
Num Ratings	Optional	Number of ratings on the product/variant
Average Ratings	Optional	Average rating of the product/variant
Reviews	Optional	Review text, images, reviewer, variant reviewed
Number of Reviews	Optional	Number of users who have reviewed
Size chart	Optional	Size chart for the product, if available (image)
Available coupons / offers	Optional	Coupon codes, EMI offers, bank-card discounts, etc.
Product tags	Optional	Tags like New Arrival, Bestseller, Recycled, Organic
Similar products	Optional	Parent Product IDs of similar products recommended by the brand/retailer
Complimentary products	Optional	Parent Product IDs of "users who purchased this also liked" products