Frequently Asked Questions

Where do I get my event key?

Your Glance Sales POC provides it during onboarding, and you paste it into the pixel snippet as <<YOUR-EVENT-KEY>>.

Which events are required at a minimum?

At a minimum: page_view, view_item, add_to_cart, begin_checkout, and purchase. Add sign_up / login if your site uses them. See iPixel Events and Objects.

Is iPixel compatible with GA4?

Yes. If your Data Layer is in GA4 format, you can pass GA4 Data Layer Variables directly into InmobiPixel("track", ...). See the GA4 note under Passing Data to the iPixel.

How does consent / opt-out work?

Configure Consent Mode in GTM so the pixel stops firing on opt-out. Note that consent changes apply from the next page load — already-sent events can't be undone. See Consent Management.